Sliding off the Bottom
With one eye looking up and the other looking down, this Paul Mitchell Sculpting Foam expression is dreading the slow slide off into the sink.
Background: The Paul Mitchell Sculpting Foam blog is being developed as a live example to demonstrate for one of our clients how they might use a blog to pull traffic to their website. Our client is learning how specific content can organically rank in many web searches. The cost-benefit trade-offs are illustrated by the resources required to create fresh daily content with a limited set of resources. While there are many examples of how companies simply copy & pasting someone else’s work, those sites come across as boring and fake. The solution for this example came in the form of Paul Mitchell Sculpting Foam. Our client can easily produce a daily photo of a Paul Mitchell Sculpting Foam expression. Cyber Services is tracking this blog’s success for the search term “Sculpting Foam”. We are confident that the blog will not rank highly in a search on “website and application development.” But “Sculpting Foam” is a different story. And if you want to improve the ranking, you can put a link on your site to this page. Call the link “Sculpting Foam.”
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