Some of the best ideas can come where you least expect them – sculpting foam was an unlikely source. For some, starting the day with a smile leads to very positive and creative brainstorming.
A client wanted to decide if a blog would benefit the success of their website. Together, we decided that an example would be the most effective way to understand the cost-benefit equation. For the sake of this example, it was determined that the resources required to develop fresh daily content on the subject of “website and application development” were in excess of project scope. We did not like the idea of copy and pasting someone else’s work – the common solution for others – because it felt boring and fake. So we needed a different key phrase for our example.
The solution came in the form of Paul Mitchell Sculpting Foam. Every morning while getting ready for work, I follow the directions on the container of Paul Mitchell Sculpting Foam, whether it be the original or Extra-Body. If I had to guess, I would say I have been using the sculpting foam product off-and-on for over the past 25 year. It is a foaming product that expands when you squirt it out of the can. You put a small golf ball-sized amount in your hand and it expands to fill your palm. The small amount left in the nozzle continues to be extruded. I got into the habit of tapping the nozzle onto the foam in my palm until it stopped coming out. One day, I realized that the result looked like a face. I then began seeing different expressions in the foam.
OK. Not the most relevant example, but it will be much easier to post a photograph a day than to write filler for a blog. In this real-world experiment, we will be tracking the success of this blog for the search term “Sculpting Foam”. So you will not see this page from a Google or Bing search on “website and application development'” but try “Sculpting Foam.” That is a different story. And if you want to accelerate the results, you can put a link on your site to this page. Call the link “Sculpting Foam.”