This just might be an alien with a goatee. The first thing I saw was the goatee in this Paul Mitchell Sculpting Foam expression. However, as I got a view of the larger being, the eyes made me think “alien”.
Background: This Paul Mitchell Sculpting Foam blog is being developed to show one of our clients how they might use a blog to pull traffic to their website. Our client was having a difficult time understanding how their posts would need to be specific in their content in order for machines to find them relevant. This example is helping them understand the cost-benefit trade-offs. Fresh daily content is required to boost the success of a website’s organic search results; however, meaningful content on a daily basis for the topic “website and application development” requires actual resources and were beyond the scope of this example. The idea of copy & pasting someone else’s work seemed boring and fake. The solution came in the form of Paul Mitchell Sculpting Foam. We decided we would produce a daily photo of a Paul Mitchell Sculpting Foam expression. As part of the experiment, Cyber Services is tracking this blog’s success for the search term “Sculpting Foam”. We are confident that the blog will not rank highly in a search on “website and application development.” But “Sculpting Foam” is a different story. And if you want to improve the ranking, you can put a link on your site to this page. Call the link “Sculpting Foam.”