With a bit of a worried look around the left eye, this Paul Mitchell Sculpting Foam expression appears to be in a bit of distress.
Background: A client was interested in how a blog might be used to pull traffic to their website. They were having a difficult time understanding how their posts would need to be specific in their content in order for search robots to find them relevant. Cyber Services set up this example to help them understand the cost-benefit trade-offs. Fresh daily content is required to boost the success of a website’s organic search results; however, meaningful content on a daily basis for the topic such as “website and application development” requires real resources and was beyond the scope of this example. The idea of copy & pasting someone else’s work can be seen in many examples on the web and seems boring and fake. The solution came in the form of Paul Mitchell Sculpting Foam. We decided we would produce a daily photo of a Paul Mitchell Sculpting Foam expression. As part of the experiment, Cyber Services is tracking this blog’s success for the search term “Sculpting Foam” and “Paul Mitchell Sculpting Foam”. We are confident that the blog will not rank highly in a search on “website and application development.” But “Sculpting Foam” is a different story. And if you want to participate in this experiment, you can put a link on your site to this page. Call the link “Sculpting Foam.”